Project:
To Showcase the ad-campaigns done into different mediums and
channels and its impact.
Tools Used: Adobe PhotoShop, Macromedia Flash, Sound
Forge, Adobe Premiere.
Details : The Presentation runs in interactive
and non-interactive mode both. It can be paused at any point,
can be navigated back and forth and used to directly move
to a section. It has videos as well as radio campaigns embeded
in it as per the requirement, Video controls are also there.
Apart from thematic intro to reflect brand identity it has
small effects like fire, bubbles, Diso lights and many more
to add life to the still ads to infuse a party and night life
personality of brand. Moreover it's totally animated u wiil
have something moving at any point of time.
Note:
At every point of time there is some animation, lighting effects
and every now and then music keeps changing as a real DJ MIX,
and a real party theme.
It's just the highlight of the CD-ROM Project
(with still shots from presentation) done for Advertising
agency for the
Client brand BACARDI. |
| The
start of animation with moving comet in space and animated fire
with colors on borders. |
The
Logo outline formation using a star. |
The
Blast effect to let you travel through the night life. |
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| The
different dance images with transitions inside the logo outline.. |
The
follow lights moving allover screen and showing highlights of
popular ad-campaigns. |
The
Final Logo Formation after the follow light reaches the centre. |
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| The
Final Logo settles into a audio record with background and music
change. the lighta kep on moving in background. The buttons
to goto different sections also appear. |
The
Buttons are equally interesting, when you take mouse over one
of them it says its time to burn. When you click over it, it
really burns. |
Now,
a DJ hand comes and moves the record really fast with same sound
effect u here in a DJ show and finally take you to desired section.
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| You
have options to visit different years events |
Here
is the one of the print ads. But with a bit of effect on bacardi
blast as well as movement in bacckgroun color and effects to
simulate the real party, |
This
contains a textual description and a video lnk below. Not to
forget effects as usual. |
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| A
cick on video link shows one of video ads and takes you back
to prev. place when finished playing. |
Just
ned to check out the simulation using the movement of disco
lights over still ad image and a party number to play. |
Never
get surpurised if u see some sparks coming out of welding machine,
or bubbles and vapour out of test tube,a woofer in a sound box
or a equilizer playing in a musing system it's all simulation
with 2D animation. |
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